Karsanbhai Patel was a Govt. Servant who lived in Ahmedabad. He knew that his Rs.400 monthly salary is not going to taking him far. So he searched for an opportunity that would take him to greater heights.
In 1969, even the cheapest detergent powder was costing Rs.13, and hence remained out of a middle class family. Karsanbhai with his knowledge of chemicals, developed a detergent powder in the backyard of his house, and proceeded to sell his product from door to door, all by himself. He sold his detergent powder for an unbelievable offer price of Rs.3 and with a money back guarantee.
It was really an innovative, quality product – with indigenous process, packaging and low-profiled marketing, which changed the habit of Indian housewives’ for washing their clothes. In a short span, Karsanbhai's Detergent Powder created an entirely new market segment in domestic marketplace, which is, eventually the largest consumer pocket and quickly emerged as dominating market player – a position it has never since relinquished. Sometime during the Early 80s, his detergent powder overtook "Surf".
Today his company employs around 15000 people and has a turnover of more than Rs.25,000 Crores.
The Product was none other than "NIRMA"
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